Marketing strategy & Branding

It’s so interesting to work in the marketing field. You have to be able to create, to learn, to be curious, to be different ànd to move forward. It’s about the content and the packaging. With enthusiasm I worked on various introductions and exciting plans. Will everything always succeed? …actually yes, almost. My way of work is dynamic and particularly pragmatic. Entrepreneurs often finds that a relief. My first advice is always: ‘You can better focus on creating new markets than sharing existing markets.’

The marketing strategy contains the following three topics:
1) Marketing plan Marketing is about the market and you    > Market position and direction 2) Communication plan Communication is about your relevancy  > Intrinsic or emotional benefits 3) Branding blueprint Branding is about your desirable image   > Based on ‘why’ and the chosen archetype



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