It’s so interesting to work in the marketing field. You have to be able to create, to learn, to be curious, to be different ànd to move forward. It’s about the content and the packaging. With enthusiasm I worked on various introductions and exciting plans. Will everything always succeed? …actually yes, almost. My way of work is dynamic and particularly pragmatic. Entrepreneurs often finds that a relief. My first advice is always: ‘You can better focus on creating new markets than sharing existing markets.’