Together with Bakery Initiatives we worked on a new marketing plan and associated new brand identity. Although an existing identity feels familiar, it can sometimes be better for the future to change it. Not as an goal in itself, but because it fits better with the ambition of a company. With the family of the largest mill in Cyprus, we have come to the conclusion that the new name fits their future much, much better. Taking into account their precious past.

This was a special marketing journey that we have taken together. I am therefore grateful to this family for the cooperation.



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